The College of Tourism and Hotel Management (COTHM), Pakistan’s premier institution for hospitality, culinary arts, tourism, aviation, baking, and food safety education, is set to take center stage at the 21st IFTECH Pakistan 2026 as the Official Culinary Partner, bringing an exciting new dimension to the country’s most influential food industry exhibition through the COTHM Culinary Challenge 2026.
Recognized as Pakistan’s leading B2B exhibition for the food, beverage, processing, and packaging industries, IFTECH Pakistan has become a vital platform for industry leaders, international brands, manufacturers, suppliers, hospitality professionals, investors, entrepreneurs, and policymakers to connect, collaborate, and explore the latest innovations shaping the future of the sector.
As the Official Culinary Partner, COTHM will transform the exhibition floor into a vibrant arena of creativity, competition, and professional excellence through the COTHM Culinary Challenge 2026. The competition is expected to attract talented chefs, culinary students, bakers, hospitality professionals, and emerging food entrepreneurs from across Pakistan, creating one of the most anticipated highlights of the exhibition.
The challenge will serve as a national platform for showcasing culinary artistry, innovation, technical precision, food presentation, and contemporary cooking techniques. Participants will have the opportunity to demonstrate their skills before an esteemed panel of internationally recognized chefs, hospitality leaders, and industry experts, while gaining invaluable exposure to employers, industry stakeholders, and global food brands.
COTHM’s participation reflects its long-standing commitment to developing a highly skilled workforce for Pakistan’s hospitality and foodservice sectors. By integrating education with industry engagement, the institution continues to create meaningful opportunities for students to experience professional environments, interact with industry leaders, and understand evolving market demands.
Beyond the competition, COTHM’s presence at IFTECH Pakistan 2026 will highlight the growing importance of culinary education, hospitality innovation, food technology, entrepreneurship, and workforce development in strengthening Pakistan’s economy. The initiative is expected to encourage collaboration between academia and industry while promoting excellence, creativity, and professionalism among the country’s future culinary leaders.
The COTHM Culinary Challenge 2026 will not only celebrate talent but also reinforce the role of culinary arts as a dynamic and respected profession capable of creating employment, driving tourism, supporting food businesses, and contributing to economic growth.
As thousands of visitors, exhibitors, and industry professionals gather at IFTECH Pakistan 2026, the COTHM Culinary Challenge is poised to become one of the exhibition’s flagship attractions, showcasing the passion, innovation, and world-class potential of Pakistan’s culinary and hospitality sector.
Through this landmark partnership, COTHM once again demonstrates its leadership in hospitality education and its unwavering mission to empower youth, elevate industry standards, and position Pakistan’s culinary talent on the global stage.
