The College of Tourism & Hotel Management (COTHM) Pakistan has signed a strategic Memorandum of Understanding (MoU) with Sweet Affairs Pakistan, reinforcing its commitment to creating industry-driven career opportunities for students and strengthening the bridge between professional education and the hospitality industry.
The partnership marks another significant milestone in COTHM’s ongoing mission to connect academic excellence with practical industry experience. Through this collaboration, students from the Culinary Arts, Baking & Patisserie, and related hospitality programmes will benefit from internships, industrial training, professional mentorship, and employment opportunities that prepare them for successful careers.
The MoU reflects a shared vision of nurturing highly skilled professionals who can meet the evolving demands of Pakistan’s hospitality, bakery, and food service industries. By combining classroom learning with real-world workplace exposure, both institutions aim to equip students with the technical expertise, creativity, and professional confidence required in today’s competitive market.
Speaking on the occasion, COTHM representatives emphasized that strategic partnerships with leading industry brands play a vital role in preparing graduates for the workforce.
“Our mission is to bridge the gap between academia and industry by creating meaningful opportunities for our students. Every industry partnership strengthens our commitment to producing job-ready professionals who can contribute to the growth of Pakistan’s hospitality and culinary sectors.”
Representatives from Sweet Affairs Pakistan also expressed their enthusiasm for the collaboration, highlighting the importance of investing in young talent and supporting skill-based education through practical learning and professional engagement.
The partnership will facilitate internships, recruitment opportunities, industrial visits, knowledge sharing, and collaborative training initiatives, ensuring students gain valuable industry exposure while enhancing their employability.
As Pakistan’s leading hospitality education i
