In a significant development for Pakistan’s tourism and travel sector, Ahmad Shafiq, Founder, President and CEO of College of Tourism & Hotel Management (COTHM), has been appointed as the Head of the Education & Training Committee of the Pakistan Association of Tour Operators (PATO).
The appointment marks a milestone for the country’s tourism ecosystem, as industry leaders look forward to stronger skill development, professional training, and global outreach. Known for his extensive contributions to hospitality education and industry development, Ahmad Shafiq is expected to bring fresh energy, strategic insight, and a vision for professional excellence to the committee.
Under his leadership, the Education & Training Committee will focus on enhancing the capabilities of Pakistan’s tour operators, promoting responsible tourism practices, and expanding international collaborations. With global tourism gradually regaining momentum, building professional skills and standards has become more critical than ever.
Ahmad Shafiq has earned a strong reputation at COTHM for training thousands of hospitality professionals and fostering a culture of service excellence in Pakistan. His new role at PATO is widely seen as a bridge between education, industry expertise, and tourism policy.
Industry experts believe that this leadership will create fresh opportunities for professional tour operators, strengthen ties with international travel markets, and showcase Pakistan’s rich cultural, historical, and natural attractions to the world.
This appointment signals a renewed commitment by PATO to prioritize education, skill development, and sustainable growth in Pakistan’s tourism sector.
