Founder, President, and CEO of the College of Tourism and Hotel Management (COTHM), Ahmad Shafiq, is emerging as a leading force behind efforts to promote tourism in Pakistan through education, industry development, and international engagement.
Recognizing Pakistan’s vast but underutilized tourism potential, Ahmad Shafiq has consistently worked to bridge the gap between tourism resources and professional capacity. Through COTHM, he introduced specialized programs in tourism, travel, and hospitality management designed to prepare skilled professionals capable of supporting a modern tourism economy aligned with global standards.
His initiatives extend beyond classrooms. Ahmad Shafiq has actively promoted tourism awareness through international conferences, hospitality expos, culinary and tourism festivals, and professional forums that highlight Pakistan’s cultural heritage, natural diversity, and service potential. These platforms have brought together government stakeholders, foreign partners, tourism bodies, and industry leaders to reshape perceptions about Pakistan as a safe, skilled, and emerging tourism destination.
Under his leadership, COTHM has also collaborated with international institutions and hospitality organizations to create exchange programs, professional certifications, and tourism-focused training models. These efforts have strengthened Pakistan’s tourism workforce and enabled young professionals to represent the country across borders in hotels, airlines, travel companies, and tourism boards.
Industry observers note that Ahmad Shafiq’s approach to tourism development is both strategic and sustainable, focusing on human capital, international credibility, and institutional growth. By professionalizing tourism education and linking it with global hospitality networks, he has contributed significantly to Pakistan’s evolving tourism narrative.
As Pakistan seeks to expand its tourism footprint regionally and internationally, Ahmad Shafiq’s initiatives continue to play a vital role in shaping a sector that not only attracts visitors but also builds national pride, employment opportunities, and a positive global image.
