German ambassador acknowledges COTHM’s contribution to hospitality and tourism industry
German Ambassador H.E. Bernhard Schlaghzeck visited College of Tourism and Hotel Management (COTHM) Lahore. The ambassador was given a…
Category: Featured
The importance of increasing digitization in hospitality
by Nicki Graham Ever since the first hotel reservation system was established by Westin in 1947, technology has increasingly become…
10 Pakistani villages to be developed as model rural tourism destinations
Aftab ur Rehman Rana, the managing director of Pakistan Tourism Development Corporation (PTDC), and UN world tourism organization claims…
Pride of Pakistan Ahmad Shafiq
Founder & CEO College of Tourism & Hotel Management (COTHM) Pakistan & Dubai Chief Executive Officer: College of Tourism &…
ACP athletes learn from French climbers at NUST
Athletes from Alpine Club of Pakistan (ACP) along with students from NUST joined a two-day workshop on sport climbing held…
Benefits of Ginger that will do wonders to your health
by Maham Ahmad Ginger offers a variety of health benefits. It is a root plant, belonging to the same family…
Exploring the enchanting beauty of Kalasha Valleys
by Aftab ur Rehman Rana The three valleys by the name of Bumburet (Mumburet), Rumbur (Rukmu) and Barir (Biriu) are…
Gora Qabristan – Telling over 150 years old saga
by Jehangir Khan Tareen Travelling on the airport road through Jamilabad area of Multan city, the travelers come across over…
12 celebrities who served people food before they became famous
by Molly Thomson The restaurant industry offers evening hours, flexible scheduling, and an element of performance that appeals to those…
Importance of customer loyalty in service sector
by Maryam Iqbal Since many years, it has been witnessed that customer loyalty remains the major concern for the businesses…