On the occasion of World Tourism Day 2025, the Founder, President, and CEO of the College of Tourism & Hotel Management (COTHM), Mr. Ahmad Shafiq, emphasized the importance of tourism as a bridge between nations and praised Pakistan’s growing contribution to the global tourism industry.

In his special message, Mr. Shafiq stated:

“Tourism is not just about traveling—it is about building bridges, fostering cultural exchange, and creating opportunities that strengthen global harmony. Pakistan, with its breathtaking landscapes, vibrant heritage, and unmatched hospitality, stands proudly as a destination of immense potential. At COTHM, we are committed to preparing future leaders in hospitality and tourism who will carry Pakistan’s name to the global stage. On this World Tourism Day, let us pledge to promote sustainability, celebrate diversity, and work together for a brighter, more connected world.”

He further added that Pakistan’s unique blend of natural wonders, cultural richness, and culinary heritage makes it a key player in the international tourism sector. With the right investment in skills, infrastructure, and global outreach, Pakistan can emerge as one of the world’s leading travel destinations.

COTHM, as a leading institution in hospitality and tourism education, continues to play a pivotal role in promoting Pakistan’s tourism potential by equipping students with the skills and knowledge needed to compete globally.