With this historic participation, Ahmad Shafiq once again makes Pakistan proud, representing the nation’s vision, talent, and dedication to a sustainable and globally connected tourism future.
HP Newsroom
Pakistan’s hospitality and tourism sector has achieved a momentous milestone as Ahmad Shafiq, the Founder, President & CEO of the College of Tourism & Hotel Management (COTHM) Global, proudly represents Pakistan at the 26th General Assembly of the World Tourism Organization (UN Tourism) in Riyadh, Saudi Arabia, from November 7 to 11, 2025.
Ahmad Shafiq’s participation at this prestigious international forum marks a defining moment in Pakistan’s journey toward global recognition in hospitality and tourism. As the first Pakistani education leader from the hospitality sector to attend the UN Tourism Assembly, he is not only showcasing Pakistan’s potential but also positioning the country as an emerging force in sustainable tourism and professional hospitality education.
Under his visionary leadership, COTHM has become a pioneer in tourism and hospitality education, setting international benchmarks and developing partnerships that strengthen Pakistan’s global footprint. His representation at the UN Tourism Assembly highlights the growing acknowledgment of Pakistan’s contribution to responsible and inclusive tourism development.
UN Tourism—an agency of the United Nations—is celebrating its 50th anniversary during the 26th General Assembly in Riyadh, where global tourism leaders, policymakers, and innovators have gathered to shape the future of the industry. Amid this global congregation, Ahmad Shafiq’s presence symbolizes Pakistan’s active engagement in the international tourism dialogue and its commitment to advancing the UN’s Sustainable Development Goals through education, innovation, and collaboration.
Speaking on his participation, industry observers have lauded Ahmad Shafiq as a trailblazer who continues to elevate Pakistan’s image on the world stage. His efforts have consistently bridged the gap between education, industry, and global tourism organizations—demonstrating that Pakistan is ready to take its rightful place among the leading nations in hospitality and tourism.
With this historic participation, Ahmad Shafiq once again makes Pakistan proud, representing the nation’s vision, talent, and dedication to a sustainable and globally connected tourism future.
