In a landmark move set to reshape Pakistan’s hospitality and food business landscape, College of Tourism & Hotel Management (COTHM) Pakistan has announced the launch of its ambitious new initiative, the HORECA+ Academy—an incubation and entrepreneurship center designed to nurture innovative business ideas and transform them into successful ventures.
The HORECA+ Academy aims to provide a comprehensive platform for aspiring entrepreneurs, industry professionals, and creative minds to develop, refine, and execute their business concepts within the hospitality sector. From hotels and restaurants to catering services and emerging food startups, the initiative is set to cover the entire spectrum of the HORECA (Hotel, Restaurant, Café) industry.
At its core, the academy will function as a dynamic incubation hub where individuals with innovative ideas will receive structured business training, mentorship, and access to potential funding opportunities. Participants will not only learn the fundamentals of launching and managing a business but will also gain hands-on experience through live business demonstrations and practical exposure.
The program is designed to bridge the gap between creativity and commercial viability. Whether it’s a unique food concept, a hospitality startup, or any other creative business idea, the HORECA+ Academy will offer a professional pathway through certified training programs, ensuring participants are equipped with both theoretical knowledge and real-world skills.
Industry experts believe that this initiative will significantly contribute to entrepreneurship development in Pakistan, particularly in the rapidly growing food and hospitality sector. By fostering innovation and providing a support system for startups, COTHM aims to create new employment opportunities and strengthen the country’s business ecosystem.
With the launch of HORECA+ Academy, COTHM Pakistan continues to position itself at the forefront of industry-academia collaboration, offering not just education but a complete ecosystem for business growth, innovation, and sustainable success.
