On the second day of the three-day 32nd EURHODIP Conference, Pakistan continued to be visibly and actively represented through Mr. Ahmad Shafiq, Founder, President, and CEO of COTHM Global-UK and Advisor to the President of EURHODIP. The international gathering, held under the theme “Tourism and Hospitality Sustainability and Future Skills,” drew senior education leaders, tourism policymakers, and hospitality innovators from across Europe and beyond.

Day 2 focused on how institutions can embed sustainability in tourism education and equip graduates with future-ready competencies for a changing global market. Discussions centered on responsible tourism models, industry-academia alignment, and international cooperation for skills transfer.

COTHM once again positioned Pakistan at the center of these global conversations. Its participation signaled Pakistan’s commitment to hospitality excellence, sustainable development, and international academic engagement. With its growing footprint in Europe and beyond, COTHM is enabling Pakistan to play a more decisive role in shaping the future of hospitality education and sustainable tourism on the world stage.