Lahore, Pakistan – The College of Tourism and Hotel Management (COTHM) is set to host the Pakistan NextGen Hospitality Challenge 2025 (PNHC) — a historic, first-of-its-kind national inter-campus competition designed to elevate the standards of hospitality education in the country.

Taking place from September 1 to 3, 2025, at COTHM’s Head Office in Garden Town, Lahore, PNHC 2025 will bring together the brightest hospitality students from across Pakistan for three days of intensive, industry-aligned challenges. Under the central theme of “Innovation, Sustainability, and Strategic Impact in Hospitality,” the competition aims to simulate real-world hospitality dynamics and develop industry-ready professionals.

This flagship event will bring together top hospitality students from COTHM campuses nationwide to compete across diverse categories, including:

• Front Office Management

• Food & Beverage / Restaurant Service

• Sales & Marketing Management

• Innovation & Entrepreneurship

• Strategic Thinking in Hospitality

• Tourist Destination Management

• City Documentary Production

• Hospitality Roleplay Showcase (optional)

Participants will compete across a broad spectrum of categories, including Front Office Management, Food & Beverage/Restaurant Service, Innovation & Entrepreneurship, Sales & Marketing, Strategic Thinking, and Tourist Destination Management. The event will also feature creative components such as a city documentary challenge and a hospitality roleplay showcase.

“PNHC is more than a competition; it is a national platform for young professionals to test their potential, gain real-time exposure, and prepare to lead in a globalized hospitality environment,” said Ahmad Shafiq, Founder and CEO of COTHM.

Zainab Ahmad Shafiq, Patron of PNHC, added,

“This initiative reflects our commitment to nurturing future leaders by giving them the tools, challenges, and opportunities to think, act, and lead with purpose.”

Key Highlights of PNHC 2025:

• Industry-aligned tasks judged by seasoned professionals and academic experts

• Integration of sustainability, innovation, and strategic decision-making

• Cross-campus collaboration and skill-based knowledge sharing

• A dedicated city documentary competition promoting regional tourism

• Hospitality roleplay showcase to bring classroom learning to life

• Medals, certificates, cash prizes, and national recognition for winners