Pakistan has signed a Memorandum of Understanding (MoU) on tourism with Chinese tourism associations and forged partnership with travel agencies to promote tourism in Pakistan.
“We are to launch a Chinese-language website called Discover Batie (also known as Discover Pakistan) to popularise Pakistan’s rich repertoire of culture and tourism resources across China,” Pakistan Ambassador to China, Moin ul Haque said.
He made these remarks at the 2021 World Tourism Cities Federation (WTCF) Fragrant Hills Tourism Summit and World Conference on Tourism Cooperation and Development held in Beijing.
Tourism contributes between 6-7 percent of GDP in Pakistan and provides a little about two million jobs, according to a 2020 report by the Sustainable Development Policy Institute (SDPI).
The Summit was also attended by Pansy Ho, Vice Chairman and Secretary-General of Global Tourism Economy Forum (GTEF), Tojiddin Jurazoda, Chairman of the Committee for Tourism and Development of Tajikistan, David Andre, Mayor of Victoria, Eijiro Yamakita, President and CEO of JTB Corporation, and ambassadors from the Republic of Columbia, Jordan, Kenya, Mozambique, the UAE, Zimbabwe, and Spain, and renowned tourist associations.
https://www.thenews.com.pk/print/887903-pakistan-signs-mou-with-chinese-tourism-associations
