The two-day Pakistan Tourism, Sports and Family Festival is currently underway in Islamabad, attracting large crowds with its vibrant mix of culture, sports, and family-friendly activities.

The festival features more than 200 stalls showcasing a diverse range of attractions, including traditional Pakistani cuisine, gemstones, jewelry, handicrafts, and tourism-related displays. Visitors are enjoying a dynamic lineup of activities such as paragliding, automobile and vintage car exhibitions, live painting, and photography showcases, creating an engaging experience for people of all ages.

A key highlight of the event is the rich cultural representation of all four provinces, along with Azad Jammu and Kashmir and Gilgit-Baltistan, offering visitors a glimpse into Pakistan’s diverse heritage, traditions, and regional identities.

The festival has witnessed enthusiastic public participation, with families, youth, and tourists attending in large numbers. Organizers say the event aims to promote domestic tourism, celebrate cultural diversity, and position Pakistan as a vibrant destination for sports, culture, and family-oriented tourism.

The event continues to serve as a platform for cultural exchange, entertainment, and economic activity, reinforcing the growing role of festivals in promoting Pakistan’s tourism potential.