The Pakistan NextGen Hospitality Challenge 2025 (PNHC 2025), held at the prestigious Flatti’s Hotel in Lahore, highlighted the crucial role of sales and marketing management in the hospitality industry. This category became a true test of creativity, strategy, and the ability to connect with audiences in an increasingly competitive market.
Ahmad Shafiq, Founder, President & CEO of COTHM, personally awarded the winners, applauding their professional approach and vision.
“Marketing is more than selling services—it’s about creating experiences that last forever. I see in you the power to make Pakistan’s hospitality industry shine globally,” he remarked.
PNHC 2025 brought together teams from COTHM campuses across Pakistan, transforming the event into a national hub of ideas and innovation. While the competition overall celebrated the diversity of hospitality skills, the Sales & Marketing Management category stood out for its focus on business growth, branding, and customer engagement—skills that define the future of tourism and hospitality worldwide.
Participants impressed the judges with their ability to design persuasive campaigns, craft compelling narratives, and present innovative solutions tailored to modern travelers. From digital-first strategies to sustainable destination branding, the ideas reflected the adaptability and ingenuity of Pakistan’s youth.
The results for this category were as follows:
- Winner Team
Noor-e-Fajar, Areen Asghar, Hamza Fakhar
- First Runner-Up Team
Rushna Shahid, Abdullah, Nayab
- Second Runner-Up Team
Sonish Saleem, Basit Rafiq, Aren Bazil
The Sales & Marketing Management competition at PNHC 2025 not only rewarded excellence but also showcased how the next generation of hospitality professionals is excelling in building relationships, selling experiences, and promoting destinations on a global scale.
