Prime Minister Shehbaz Sharif has appointed Qatari royal Sheikha Asma Al Thani as Pakistan’s Brand Ambassador for Mountains and Tourism following her successful summit of Nanga Parbat, famously known as the ‘Killer Mountain.’

Congratulating her on social media platform X, the premier praised her feat, calling it “truly inspiring” and “a symbol of courage and determination.” He further added, “Her achievement stands as a testament to the enduring friendship between Pakistan and Qatar.”

Located in Pakistan’s Gilgit-Baltistan region, Nanga Parbat is among the world’s most dangerous peaks due to its treacherous terrain and harsh weather. Sheikha Asma’s summit is a major milestone in her mountaineering journey.

Reflecting on her experience, Sheikha Asma posted on Instagram, “Alhamdulillah — Nanga Parbat. My ninth 8000er and one of the toughest climbs I’ve faced. This mountain tested me in ways I didn’t expect.” She described it as a life-changing experience full of strength, surrender, and deep reflection.