In a strategic move to revive tourism, Sri Lanka has officially scrapped visa fees for travelers from 40 countries, including Pakistan, the U.S., the UK, Canada, Germany, the UAE, and Australia. While travelers still need to apply for a visa, the fee waiver removes a key financial hurdle, making travel to Sri Lanka more appealing and accessible.

The policy, expected to be approved soon by the Attorney General’s office, could save Pakistani tourists $50–$60 per trip. Tourism Minister Vijitha Herath believes the economic boost from increased visitors will outweigh the estimated $66 million in lost visa revenue.

However, tourism experts caution that waiving fees isn’t enough. They call for a strong international marketing campaign, better transport and hospitality infrastructure, and a compelling narrative that highlights Sri Lanka’s unique experiences, not just cost savings.

With a target of 3 million tourists and $5 billion in tourism revenue by 2025, Sri Lanka must now focus on creating a visitor experience that encourages not just visits, but returns.