HP Newsroom

Pakistan NextGen Hospitality Challenge (PNHC) stands as a landmark initiative in the country’s hospitality landscape—an idea conceived, envisioned, and launched by Zainab Ahmad Shafiq, CEO of Chocolate Academy. As the founder of PNHC, Zainab has carved out a dynamic platform designed to showcase young talent, connect industry leaders, and attract international attention to Pakistan’s growing hospitality sector.

With her relentless commitment to innovation and youth empowerment, Zainab transformed her vision into reality through PNHC. The event brought together students from across Pakistan, international delegates, and leading industry professionals under one roof, creating an environment that celebrated creativity, skill, and collaboration.

In her inspiring keynote address, Zainab emphasized the power of passion, discipline, and vision in shaping the future of the hospitality industry. She remarked:

“Our youth are the torchbearers of innovation and creativity. By combining passion with discipline, you have the power to transform Pakistan’s hospitality industry and represent it with pride on global platforms.”

Her words embodied the very purpose of PNHC: to see young participants not merely as learners, but as future leaders and ambassadors of Pakistan’s culture and hospitality excellence.

The success of PNHC reflects Zainab Ahmad Shafiq’s pioneering spirit and her dedication to bridging local talent with global opportunities. Through PNHC, she has introduced a movement that positions Pakistan’s hospitality industry at the forefront of international recognition while nurturing the country’s next generation of hospitality leaders.