Lahore witnessed an inspiring moment at the Pakistan NextGen Hospitality Challenge 2025, where students and professionals from across the nation gathered to celebrate innovation, learning, and the future of hospitality. Among the distinguished voices, Zainab Ahmad Shafiq, CEO of Chocolate Academy and the visionary behind the Pakistan NextGen Hospitality Challenge, shared the story and inspiration behind the groundbreaking event.

Addressing the audience, she said,

“This idea was inspired by leading international platforms, and it could only be realized through the support and hard work of everyone here. Together, we made it possible.”

Her words reflected the true essence of collaboration that defined the challenge, which brought together teams from all COTHM campuses nationwide. From the vibrant arrival of teams to their enthusiastic participation in competitions such as Front Office Management, Food & Beverage/Restaurant Service, Sales & Marketing, and Tourist Destination Management, the event created an atmosphere of passion, creativity, and cross-cultural exchange.

The award ceremony further highlighted the vision of leaders like Zainab Ahmad Shafiq, who continues to provide platforms for young hospitality professionals to showcase their skills and gain global recognition. Her commitment to innovation and industry development has paved the way for COTHM’s initiatives to resonate not only in Pakistan but also on international stages.

The evening concluded with awards, cultural showcases, and acknowledgments, leaving an enduring impact on students, mentors, and industry professionals who are now motivated to carry forward the legacy of excellence initiated by the Pakistan NextGen Hospitality Challenge.