In a move to boost Pakistan’s tourism sector, Prime Minister Imran Khan would launch ‘Brand Pakistan’ as a customized brand soon to attract international stakeholders in the field of tourism.

As per sources, Prime Minister Imran Khan will launch the brand Pakistan at Dubai expo and for that his special assistant on tourism Azam Jamil has recently visited Dubai Expo to finalize the preparations.

Last year, Syed Zulfi Bukhari the then Chairman of the National Tourism Coordination Board (NTCB) had also announced that Prime Minister Imran Khan would inaugurate the Pakistan and get 25 to 30 new hotels in Pakistan in the coming years.

It’s important to mention here that in order to boost the tourism industry, improvements in infrastructure such as better hotels, transportation, improved recreation facilities alongside an improved security situation are the essentials.

Brand Pakistan initiative will definitely help Pakistan advertise and commercialize its tourist places in the whole world.