The four-day Chilam Joshi Festival will start in Kalash Valley from 13th of this month.
The festival commemorates the arrival of summer and celebrates the abundance of dairy products during the season.
Locals of the area arrange multiple colourful activities during the festival to welcome the summer season.
Tourists not only from Pakistan but also from across the world attend the Chilam Joshi festival to enjoy the festivity of the event.
During the event, locals put the locally made food and other items on display which the tourists buy with love and affection.
Organizers of the event say that this event not only brings pleasure to the locals but also prosperity as a lot of revenue is generated during the festival.