‘Shangrila – The Food Experts’ the leading food brand in Pakistan has joined Pakistan International Culinary League (PICC) – 2023 as Silver Sponsor.
PICC that is the biggest culinary championship of Pakistan and is endorsed by Worldchefs, Paris is going to be held on March 14, 15, 16, 2023 at Royal Palm Golf & Country Club, Lahore. Professional chefs not only from Pakistan but also from other countries are participating in this championship.
Students from different schools, colleges and universities are also participating in this championship in different cooking categories.
To encourage and appreciate the young and professional chefs working around the globe, Shangrila is sponsoring the championship as Silver Sponsor.
While talking to Hospitality Plus, Shangrila Brand Manager Sohaib Ahmad Khan said that PICC is a great platform for professional chefs. He added that Shangrila is supporting the championship to recognize the culinary talent of Pakistani professionals. He also said that Shangrila would continue to support such events and activities in future as well.