COTHM Karachi Main Campus had the privilege of welcoming Ms. Sarah Farhan, Head of Marketing at Andaaz, for an inspiring visit focused on innovation, branding, and strengthening industry-academia collaboration within the hospitality sector.

The visit provided a valuable platform for meaningful discussions, knowledge sharing, and the exchange of ideas on emerging marketing trends, brand development, customer engagement, and the evolving hospitality landscape. Students gained practical insights into the importance of strategic marketing and innovation in building successful hospitality brands.

The engagement was led by Mr. Azhar Jamil, GM Marketing, COTHM, and Mr. Usaid Ahmed, Director Operations, COTHM, reflecting the institution’s continued commitment to connecting students with accomplished industry professionals and creating meaningful opportunities for career development.

Speaking during the session, the participants emphasized the importance of bridging the gap between academia and industry by exposing students to real-world experiences and professional expertise.

COTHM continues to build strong partnerships with leading organizations to provide students with industry exposure, practical learning, and professional networking opportunities, preparing them to excel in the global hospitality and tourism industry.

The visit concluded on a positive note, further strengthening the relationship between COTHM and industry leaders while inspiring students to pursue excellence, innovation, and lifelong learning.