Riyadh, Saudi Arabia – The United Nations Specialized Agency for Tourism has announced the appointment of Ms. Al Nowais as its first female Secretary-General, marking a historic milestone in the organization’s 50-year history. She will begin her term at the start of 2026.

Ms. Al Nowais brings extensive experience from the private sector, notably as Corporate Vice President at Rotana Hotels. She also chairs the Abu Dhabi Chamber’s Tourism Working Group and serves on the boards of the Abu Dhabi Businesswomen Council and Les Roches Hospitality Academy.

Addressing the UN Tourism General Assembly, Ms. Al Nowais said:
“This is a triumph for all of us. It is a shared moment that reflects our collective vision for a stronger, more connected, and more compassionate world of tourism. Together, we represent the hopes of millions whose lives are touched by this sector. Together, we carry the belief that tourism, at its best, can uplift nations and unite humanity.”

Looking ahead, she outlined five core priorities for her mandate: responsible tourism, capacity building, technology for good, innovative financing, and smart governance — all aimed at making the tourism sector more inclusive, resilient, and human.

Ms. Al Nowais also paid tribute to the outgoing Secretary-General, Zurab Pololikashvili, commending his vision, commitment, and role in strengthening UN Tourism’s global presence.