Gen Z is the real force of the modern era. They have the power to make or break records,” said Founder, President, and CEO of COTHM, Ahmad Shafiq, while sharing his message ahead of the upcoming Pakistan NextGen Hospitality Challenge 2026 (PNHC).
Highlighting the importance of youth in shaping the future of the hospitality industry, Ahmad Shafiq emphasized that Gen Z brings creativity, digital awareness, and a fresh perspective that can redefine professional excellence. He noted that the modern hospitality landscape requires innovation, energy, and adaptability, qualities strongly reflected in today’s younger generation.
According to him, the Pakistan NextGen Hospitality Challenge is being organized to provide a professional platform for emerging talent, where students and young hospitality professionals will have the opportunity to showcase their skills, creativity, and competitive spirit.
Ahmad Shafiq further shared that such initiatives are essential for discovering and nurturing the next generation of chefs, hospitality leaders, and industry innovators who will contribute to the growth of Pakistan’s hospitality sector.
The upcoming challenge is expected to bring together talented students, mentors, and industry experts, making it one of the most exciting platforms for the future stars of the hospitality industry.
