Shusha: Pakistan is set to make a strong cultural and culinary impact on the international stage as its expert delegation prepares to participate in the prestigious ECO Tourism Capital 2026 celebrations in Shusha.

Chef Waseem and Usman Safdar from COTHM will represent Pakistan at the event, showcasing the richness of the nation’s food heritage through live culinary demonstrations and cultural engagement.

The participation is part of a broader regional initiative under the Economic Cooperation Organization (ECO), where nearly ten member countries are expected to take part, presenting their tourism potential, traditions, and gastronomy. Pakistan’s delegation aims to highlight its diverse culinary landscape, blending traditional flavors with modern presentation techniques to engage an international audience.

Through signature dishes, storytelling, and interactive demonstrations, the Pakistani team will promote the country’s identity as a growing hub for culinary tourism and hospitality excellence. The initiative reflects a strategic effort to position Pakistan not only as a destination of scenic beauty but also as a center of rich and diverse food culture.

Industry experts believe that such international engagements play a crucial role in strengthening Pakistan’s soft image, fostering regional cooperation, and opening new avenues for tourism and cultural exchange.

With preparations underway, Pakistan’s culinary delegation is poised to represent the nation with creativity, authenticity, and excellence—ready to bring its flavors to the global spotlight at Shusha 2026.