College of Tourism & Hotel Management (COTHM) had the honor of welcoming Riaz Khan from the Saudi Tourism Authority during a remarkable visit focused on strengthening international hospitality relations, tourism collaboration, and cultural exchange between Pakistan and Saudi Arabia.

The visit highlighted mutual interests in tourism development, culinary arts, hospitality innovation, and professional education, while opening doors for future partnerships and global engagement opportunities within the hospitality and tourism sectors.

During the interaction, meaningful discussions were held regarding the importance of international collaboration in promoting tourism, culinary excellence, and cross-cultural understanding. The delegates explored COTHM’s academic environment, professional training facilities, and its role in developing skilled hospitality professionals according to global industry standards.

Officials from both sides emphasized the growing significance of hospitality and tourism as powerful tools for cultural diplomacy, economic growth, and international connectivity. The visit also reflected the increasing recognition of Pakistan’s hospitality education sector on the global stage.

COTHM continues to strengthen its international collaborations aimed at promoting innovation, tourism development, and world-class hospitality education while creating valuable opportunities for students and future professionals.