COTHM Pakistan Karachi Main Campus had the privilege of hosting Ms. Sabin Basit, Head of Marketing at Bake Parlor, for an insightful visit focused on innovation, branding, and the growing importance of industry collaboration in Pakistan’s dynamic food sector.

The visit underscored the shared commitment of academia and industry to nurturing future talent and preparing students for the evolving demands of the hospitality, culinary, and food industries. During the engagement, students and faculty gained valuable perspectives on modern marketing strategies, brand development, consumer engagement, and the role of innovation in driving business success.

The session was led by Mr. Azhar Jamil, GM Marketing at COTHM, who highlighted the institution’s vision of delivering industry-oriented education through strategic partnerships and meaningful corporate interactions. He emphasized the importance of connecting students with leading professionals to enhance their practical understanding of the business world.

Ms. Sabin Basit shared her professional experiences and insights into building successful brands in a highly competitive market, offering students a firsthand understanding of contemporary marketing challenges and opportunities within the food industry.

The visit served as another step toward strengthening ties between education and industry, creating pathways for knowledge exchange, professional development, and future collaboration. COTHM Karachi expressed its sincere appreciation to Ms. Sabin Basit for her valuable time and contribution, reaffirming its commitment to fostering industry engagement that empowers the next generation of hospitality and culinary leaders.