The International Travel, Tourism & Aviation Academy at COTHM organized an insightful Travel & Tourism Capacity-Building Training focused on strengthening Pakistan’s tourism potential and promoting the country as an attractive destination in European markets.

The session was led by Klaus Kreutz, International Tourism Trainer and former GIZ/CIM Tourism Expert, who shared valuable international perspectives on tourism development, destination positioning, market communication, and strategies for presenting Pakistan more effectively to European travelers.

The capacity-building session provided participants with an opportunity to explore how Pakistan can better communicate its diverse tourism offerings and develop approaches aligned with the expectations of international markets.

The discussion also highlighted the importance of professional skills, destination knowledge, international standards, and effective tourism promotion in strengthening Pakistan’s position within the global travel and tourism industry.

Through such specialized training initiatives, the International Travel, Tourism & Aviation Academy at COTHM continues to facilitate knowledge exchange between international tourism experts and Pakistan’s emerging tourism professionals.

The session reflected COTHM’s commitment to developing a skilled tourism workforce capable of contributing to Pakistan’s international tourism potential and supporting the country’s efforts to engage with global markets.

The expertise shared by Klaus Kreutz added an important international dimension to the training, providing participants with practical insights into the changing dynamics of global tourism and the opportunities available for Pakistan in European markets.

The initiative represents another step toward strengthening tourism capacity, professional development, and international collaboration while promoting a stronger global image of Pakistan as a tourism destination.