Jordan is strengthening its tourism connectivity strategy through expanded agreements with low-cost airlines Ryanair and Wizz Air, aiming to attract more European visitors and support year-round tourism demand.

The initiative focuses on increasing direct air services to King Hussein International Airport in Aqaba and Queen Alia International Airport in Amman. The expanded connections are intended to improve access from European markets and encourage travellers to explore more of Jordan’s tourism destinations.

Aqaba is a key focus of the strategy, particularly for the European winter travel market. Located on the Red Sea, the city offers coastal tourism, marine activities and diving opportunities. Its location also makes it a potential starting point for visitors planning trips to Petra and the desert landscapes of Wadi Rum.

Amman remains another important gateway, providing access to cultural attractions and destinations such as the Dead Sea. Strengthening connections through both cities could encourage visitors to combine urban tourism, historical sites, desert experiences and coastal stays within a single itinerary.

The expansion also aims to broaden Jordan’s visitor base by improving access for independent travellers, families and younger tourists seeking affordable air travel. Markets across Central and Eastern Europe, alongside Italy, Germany and the United Kingdom, are among those targeted by the connectivity strategy.

Year-round tourism is another major objective, with Aqaba’s winter climate offering opportunities to attract European visitors outside traditional peak travel periods. Increased flight capacity could help hotels, restaurants and other tourism businesses extend their operating seasons and benefit from more consistent visitor demand.

According to estimates cited by Jordan’s Ministry of Tourism in the source report, maintaining and expanding low-cost air services could support double-digit growth in winter overnight stays in Aqaba, the Dead Sea and Amman. The projected growth would depend on flight availability, visitor demand and wider market conditions.

The strategy reflects Jordan’s efforts to connect improved air access with a diverse tourism offering. By strengthening links to Amman and Aqaba, the country aims to attract a wider European audience, encourage multi-destination travel and support a more resilient tourism sector.